THE Conference for Customer-Led Growth Leaders
October 21 – 23, 2024
Hynes Convention Center
Boston, MA
The ONLY conference designed by CustomerX Pros, for CustomerX Pros in:
Customer Lifecycle Marketing
Customer Success
Customer Community
CustomerXCon 2024 Ambassadors
Meet the team of CustomerX pros who are building the agenda topics and formats:
CustomerX Impact Awards
At CustomerXCon, we present the 3rd Annual CustomerX Impact Awards that recognize outstanding programs that drive outsized revenue impact in the areas of customer acquisition, customer expansion, customer retention, innovation, product/solution positioning, and cross-functional collaboration.
Supporters
CustomerXCon 2024 is supported by the top technology firms and agencies.
Schedule of Events
Here are the exciting events and activities in store for CustomerXCon 2024, THE Customer Marketing & Advocacy conference.
Monday, October 21, 2024
11:00am - 4:30pm
CAB Conference: Take your Customer Advisory Board to the next level
Brought to you by Ignite Advisory Group, The CAB Conference is back in person and co-located with CustomerXCon 2024. This is an excellent learning and networking opportunity regardless of your CAB program size or maturity; 69% of attendees had established programs and 21% were in their infancy. Don’t miss an incredible lineup of speakers from UPS, PayPal, Stratasys, and Atlassian sharing tips and strategies about CABs. With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level. Check out the agenda here. CustomerXCon attendees can purchase a combined CustomerXCon/CAB Conference ticket here.
1:00pm - 4:30pm
Lifecycle Advocacy: Unlock the next level of customer activation
Brought to you by Captivate Collective and SlapFive, this interactive workshop takes you on a deep dive into the evolution of B2B advocacy, lifecycle advocacy design, and hands-on exercises to hone your learning. Through Lifecycle Advocacy, we’re expanding the remit of customer engagement strategy by integrating relevant touchpoints at opportune moments across the customer journey. It’s time to unlock collaboration opportunities for the entire customer base and ramp up advocacy activity when and where it makes the most sense to your customers. In this workshop, you’ll learn how the remit of customer advocacy is evolving and what organizations are doing to keep up, the strategy behind Lifecycle Advocacy and real-life customer engagement workflows, how technology supports Lifecycle Advocacy and easy-access tools you can start using today, and step-by-step actions for designing your own customer engagement workflows. CustomerXCon attendees can purchase a combined CustomerXCon/Lifecycle Advocacy Workshop ticket here.
4:30pm - 6:30pm
CustomerXCon 2024 Welcome Party
Make sure you book an early enough flight so you can join us the night before CustomerXCon 2024 starts to catch up with old friends, make some new friends, and get jazzed for the next two days.
7:00pm
Supporter Dinners
Many of our Supporters host dinners on Monday night to show appreciation to their customers who are attending CustomerXCon and to meet new people. If you haven’t received an invitation yet, reach out to one or more of them and let them know you’re available.
Tuesday, October 22, 2024
8:00am - 9:00am
Registration & Breakfast
Come for a hot breakfast to get charged up to Take it to the Top with our jam-packed agenda.
9:00am - 5:00pm
Day One
Soak up a day full of amazing content and networking.
5:00pm - 5:30pm
CustomerX IMPACT Awards
Join us as we recognize Customer Marketing & Advocacy rock stars who mobilize customers to drive revenue growth for their companies. Customer-Led Growth.
5:30pm - 8:00pm
Take it to the Top Party and Show
Join us at our Take it to the Top Party and Show to unwind after a high-energy day, share your key takeaways, and get to know our Supporters. Enjoy beer, wine, our specialty cocktail, and hot apps. At 6:00, we’ll be entertained by the cast from Boston Improv, who will help us poke fun at some common CustomerX topics and challenges.
8:00pm - 10:30pm
The After Party at King's Dining & Entertainment
Join us for buffet dinner, drinks, networking, and some bowling or pool if you’re game at King’s Dining & Entertainment, right between the Conference Center and Hilton Hotel. Come for dinner, or if you already have dinner plans, drop by for a nightcap on your way back to the hotel.
Wednesday, October 23, 2024
8:00am - 9:00am
Breakfast
Grab your breakfast and get your seat for the CustomerX Lifecyle Marketing Game Show at 8:30
8:30am - 9:30am
CustomerX Lifecycle Marketing GameShow
In this interactive game that blends Lifecycle Marketing and emotions, we’ll explore the various stages of the customer journey, uncovering best practices for enhancing client experiences and effectively addressing challenges.
9:30am - 4:00pm
Day Two
More main stage, breakout, and Group Therapy sessions.
4:00pm - 4:15pm
That's a Wrap
Join us for our wrap-up and announcement of CustomerXCon 2025 before you start your journey home with a head full of new ideas and a rolodex full of new colleagues.
Agenda Topics
The CustomerXCon Ambassadors are formulating an amazing agenda that includes these types of sessions:
Main Stage Executive Presentations
Techniques and inspiration to elevate your role and take your career to the top.
Group Therapy Small Group Discussions
Sit down with 10 peers at a round table to discuss how you’ve tackled a big, difficult challenge we all face.
Interactive Breakout Sessions
Interactive workshops, panel discussions, and expert talks broken out into these three tracks:
Advanced Customer Experience Track
For current and aspiring CMOs and CCOs who shape customer-led culture and orchestrate holistic customer experiences.
Customer Lifecycle Marketing Track
For Customer-Led leaders who drive customer onboarding, adoption, expansion, and renewal initiatives and campaigns.
Customer Advocacy & Community Track
For CustomerX pros who drive Customer-to-Customer, Customer-to-Company, and Customer-to-Market engagement.
CustomerXCon 2024 Hotel
CustomerXCon 2024 has reserved a room block at this hotel, which is across the street from the Hynes Convention Center.
When calling, ask for the CustomerXCon 2024 rate, which expires on September 21.
Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115
T +1 617-236-1100
Contact Us with Questions, Comments and Ideas
Prior year's CustomerXCons
CustomerXCon 2024 is our 5th annual Customer Marketing & Advocacy Conference. Check out prior years here.
