CustomerXCon 2024 - The Conference for Driving Customer-Led Growth

THE Conference for Customer-Led Growth Leaders

October 21 – 23, 2024
Hynes Convention Center
Boston, MA

The ONLY conference designed by CustomerX Pros, for CustomerX Pros in:

Customer Lifecycle Marketing

Customer Success

Customer Community

CustomerXCon 2024 Ambassadors

Meet the team of CustomerX pros who are building the agenda topics and formats:

CustomerX Impact Awards

At CustomerXCon, we present the 3rd Annual CustomerX Impact Awards that recognize outstanding programs that drive outsized revenue impact in the areas of customer acquisition, customer expansion, customer retention, innovation, product/solution positioning, and cross-functional collaboration.

CustomerX Impact Awards
CustomerX Impact Award Winners

Supporters

CustomerXCon 2024 is supported by the top technology firms and agencies.

Premier Supporters

Big Sky Communications
ChurnZero
Gainsight is a proud supporter of CustomerXCon
SlapFive
UserEvidence
inEvidence proudly supports CustomerXCon
Higher Logic Vanilla supports CustomerXCon 2024
Captivate Collective is a Premier Supporter of CustomerXCon
Bevy is a proud supporter of CustomerXCon
Gradual sponsors CustomerXCon 2024

Gold Supporters

Advocacy Maven is a proud supporter of CustomerXCon
Point of Reference
Referential
Ignite Advisory Group is a prout supporter of CustomerXCon
Porter Consulting is a proud supporter of CustomerXCon
PeerSpot
ClientSuccess is a proud supporter of CustomerXCon

Schedule of Events

Here are the exciting events and activities in store for CustomerXCon 2024, THE Customer Marketing & Advocacy conference.

Monday, October 21, 2024

11:00am - 4:30pm

CAB Conference: Take your Customer Advisory Board to the next level

Brought to you by Ignite Advisory Group, The CAB Conference is back in person and co-located with CustomerXCon 2024. This is an excellent learning and networking opportunity regardless of your CAB program size or maturity; 69% of attendees had established programs and 21% were in their infancy. Don’t miss an incredible lineup of speakers from UPS, PayPal, Stratasys, and Atlassian sharing tips and strategies about CABs. With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level. Check out the agenda here. CustomerXCon attendees can purchase a combined CustomerXCon/CAB Conference ticket here.

1:00pm - 4:30pm

Lifecycle Advocacy: Unlock the next level of customer activation

Brought to you by Captivate Collective and SlapFive, this interactive workshop takes you on a deep dive into the evolution of B2B advocacy, lifecycle advocacy design, and hands-on exercises to hone your learning. Through Lifecycle Advocacy, we’re expanding the remit of customer engagement strategy by integrating relevant touchpoints at opportune moments across the customer journey. It’s time to unlock collaboration opportunities for the entire customer base and ramp up advocacy activity when and where it makes the most sense to your customers. In this workshop, you’ll learn how the remit of customer advocacy is evolving and what organizations are doing to keep up, the strategy behind Lifecycle Advocacy and real-life customer engagement workflows, how technology supports Lifecycle Advocacy and easy-access tools you can start using today, and step-by-step actions for designing your own customer engagement workflows. CustomerXCon attendees can purchase a combined CustomerXCon/Lifecycle Advocacy Workshop ticket here.

4:30pm - 6:30pm

CustomerXCon 2024 Welcome Party

Make sure you book an early enough flight so you can join us the night before CustomerXCon 2024 starts to catch up with old friends, make some new friends, and get jazzed for the next two days.

7:00pm

Supporter Dinners

Many of our Supporters host dinners on Monday night to show appreciation to their customers who are attending CustomerXCon and to meet new people. If you haven’t received an invitation yet, reach out to one or more of them and let them know you’re available.

Tuesday, October 22, 2024

8:00am - 9:00am

Registration & Breakfast

Come for a hot breakfast to get charged up to Take it to the Top with our jam-packed agenda.

9:00am - 5:00pm

Day One

Soak up a day full of amazing content and networking.

5:00pm - 5:30pm

CustomerX IMPACT Awards

Join us as we recognize Customer Marketing & Advocacy rock stars who mobilize customers to drive revenue growth for their companies. Customer-Led Growth.

5:30pm - 8:00pm

Take it to the Top Party and Show

Join us at our Take it to the Top Party and Show to unwind after a high-energy day, share your key takeaways, and get to know our Supporters. Enjoy beer, wine, our specialty cocktail, and hot apps. At 6:00, we’ll be entertained by the cast from Boston Improv, who will help us poke fun at some common CustomerX topics and challenges.

8:00pm - 10:30pm

The After Party at King's Dining & Entertainment

Join us for buffet dinner, drinks, networking, and some bowling or pool if you’re game at King’s Dining & Entertainment, right between the Conference Center and Hilton Hotel. Come for dinner, or if you already have dinner plans, drop by for a nightcap on your way back to the hotel.

Wednesday, October 23, 2024

8:00am - 9:00am

Breakfast

Grab your breakfast and get your seat for the CustomerX Lifecyle Marketing Game Show at 8:30

8:30am - 9:30am

CustomerX Lifecycle Marketing GameShow

In this interactive game that blends Lifecycle Marketing and emotions, we’ll explore the various stages of the customer journey, uncovering best practices for enhancing client experiences and effectively addressing challenges.

9:30am - 4:00pm

Day Two

More main stage, breakout, and Group Therapy sessions.

4:00pm - 4:15pm

That's a Wrap

Join us for our wrap-up and announcement of CustomerXCon 2025 before you start your journey home with a head full of new ideas and a rolodex full of new colleagues.

Agenda Topics

The CustomerXCon Ambassadors are formulating an amazing agenda that includes these types of sessions:

Main Stage Executive Presentations

Techniques and inspiration to elevate your role and take your career to the top.

Group Therapy Small Group Discussions

Sit down with 10 peers at a round table to discuss how you’ve tackled a big, difficult challenge we all face.

Interactive Breakout Sessions

Interactive workshops, panel discussions, and expert talks broken out into these three tracks:

Advanced Customer Experience Track

For current and aspiring CMOs and CCOs who shape customer-led culture and orchestrate holistic customer experiences.

Customer Lifecycle Marketing Track

For Customer-Led leaders who drive customer onboarding, adoption, expansion, and renewal initiatives and campaigns.

Customer Advocacy & Community Track

For CustomerX pros who drive Customer-to-Customer, Customer-to-Company, and Customer-to-Market engagement.

CustomerXCon 2024 Hotel

CustomerXCon 2024 has reserved a room block at this hotel, which is across the street from the Hynes Convention Center.
When calling, ask for the CustomerXCon 2024 rate, which expires on September 21.

Hilton Boston Back Bay Hotel

Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115
T  +1 617-236-1100

Contact Us with Questions, Comments and Ideas

Prior year's CustomerXCons

CustomerXCon 2024 is our 5th annual Customer Marketing & Advocacy Conference. Check out prior years here.