Calendar of Events

CustomerX Pros host engaging events every month, from Group Therapies, to Expert Exchanges, Regional Meetups, Workshops, and Conferences.

PRIOR EVENTS and REPLAY LINKS

Win your dream job or promotion in Customer Marketing & Advocacy

Tuesday, January 9, 2024 @ 12:00pm ET

Career Coaching Series - Part 1: How to Advance Your Career by Focusing on High-Value Work

Holly Burton helps you make sure you’re doing the high-impact, strategic work that gets you rave reviews, promotions, and stand-out stories for your next set of job interviews.

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Thursday, January 11, 2024 @ 12:00pm ET

How to Drive Business Transformation as a Team of 1

Learn how Cache Walker and his strategic partners transitioned from “Keep the lights on” activities and focused on strategic growth goals all while driving customer program membership at scale, capturing and publishing customer content, and influencing millions of dollars in revenue.

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Win your dream job or promotion in Customer Marketing & Advocacy

Tuesday, January 16, 2024 @ 12:00pm ET

Career Coaching Series - Part 2: How to Set Yourself Up for Promotion in 2024

Holly Burton helps you understand the key steps you need to take to make yourself irresistibly promote-able and lock in your career advancement by year end.

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How Prospects Use AI

Thursday, January 18, 2024 @ 8:00am ET

AI-Powered Customer Journeys: How Prospects Use AI to Avoid Sales & Marketing

As prospects increasingly engage with artificial intelligence (AI) technologies, sales and marketing leaders must adapt their strategies to stay ahead. We’ll delve into the ways prospects use AI and provide indispensable guidance for leaders aiming to respond effectively.

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Win your dream job or promotion in Customer Marketing & Advocacy

Tuesday, January 23, 2024 @ 12:00pm ET

Career Coaching Series - Part 3: How to Sound Like an Ultra-Hireable Genius in Job Interviews

Holly Burton helps you show off your best self in your interviews so every company you talk to will be clamoring to put an offer in front of you.

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Customer-Led Advisory Boards

Thursday, January 25, 2024 @ 11:00am ET

Accelerating Business Value Using Customer-Led Advisory Boards

Ignite’s CAB 2.0 introduces the concept of CLAB – Customer Led Advisory Boards. This is the holy grail in CAB engagement as it represents an evolution of the traditional CAB engagement model. Not all companies will be able to realize the promise of CLAB, but those that can get to this aspirational state will reap outsized benefits. In essence, the CAB members become 50% “owners” in the CAB process and most importantly, in the strategic outcomes.

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Using ChatGPT for Customer Marketing and Advocacy

Wednesday, January 31, 2024 @ 10:30am ET

The Power of Language: Using ChatGPT for Customer Marketing and Advocacy

You’ll learn how to leverage ChatGPT to craft compelling messaging and create personalized experiences for your customers. Lauren will guide you through some real examples of ChatGPT in action

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Thursday, February 8, 2024 @ 12pm ET

How Buyers use AI: and the Once-in-a-Lifetime Opportunity it Creates for Customer Marketers

Buyers would rather have conversations with AI bots like ChatGPT than your sales reps to learn about potential solutions to their problems. Customer Marketers hold the keys to the treasure chest that will make your companies and products relevant in this new world of AI-empowered buyers. Join this webcast to learn how.

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ABM + Customer Marketing for Greater Retention and Expansion Revenue Growth

Tuesday, February 13, 2024 @ 12:00pm ET

ABM + Customer Marketing for Greater Retention and Expansion Revenue Growth

Kristina Jaramillo shares how ABM and Customer Marketing should go hand-in-hand. You’ll learn from real customer stories how customer marketing and customer success teams protect at-risk accounts, keep VPs and the C-suite engaged, increase margin growth, and drive expansion using ABM.

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UPCOMING EVENTS

Value Realization: Customer Experience in the Wake of Organizational Shifts

Monday, March 4, 2024, 2:00pm - 3:00pm ET

Value Realization: Strategizing Customer Experience in the Wake of Organizational Shifts

Value Realization is at the core of Customer-Led Growth. Join this session where Value Realization expert Marja Moore will help us unlock the full spectrum of benefits embedded within customer relationships and realize unparalleled value for both customers and organizations alike.

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Wednesday, March 6, 2024, 1:00pm - 5:30pm ET

CCO Club Leadership Workshop

Boston, MA
​Join senior leaders in Customer Success and Customer Marketing to together ideate the greatest frictions in the customer journey and co-create innovative solutions for fun prizes!

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The Value of Teamwork Between Customer Marketing and Analyst Relations

Wednesday, March 13, 2024

The Value of Teamwork Between Customer Marketing and Analyst Relations

Forrester and Gartner analysts rely heavily on customer input to inform their opinions of vendors, the recommendations they make to end user clients, and the vendor landscape reports they write. Robin Schaffer shares when, why, and how analysts use peer reviews and what makes a review useful to them, and how AR and Customer Marketing can work together to exert outsized influence.

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Group Therapy

Tuesday, March 19, 2024

Group Therapy: Customer communications for big and small teams - challenges and successes

Host: Danial Palay
Panelists: Shannon Howard, Alison Zak, Jeanne Talbot, Cara Peterson

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Monday, October 21 - Wednesday, October 23, 2024

CustomerXCon 2024

Hynes Convention Center
Boston, MA

In its 5th year, CustomerXCon is the first and only conference designed by CustomerX pros, for CustomerX pros.

Learn more and register