A simple test to see if you (or someone else) gives a s#!t about customers It’s hard to find a B2B marketing or sales article these days that doesn’t talk about the power of the customer. The customer …
Read moreWebinar with Salesforce.com - watch replay here 8 years ago
Webinar with Salesforce.com – watch replay here>/h1> I had the pleasure of being featured as a Marketing & Sales expert guest on Salesforce.com’s Data.com Connect Webinar Series. On the webinar, I shared my experiences running the customer voice …
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What Trump’s Triumph can teach marketers about buyer personas 9 years ago
What Trump’s Triumph can teach marketers about buyer personas Note: This is my observation of the campaign as a marketer, not an opinion on either candidate, their supporters, or any political issue. The New York Times headline called …
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WebJam summary; Watch the replay 9 years ago
WebJam summary; Watch the replay We got some great feedback on the WebJam that David Meerman Scott and I did on November 3. One attendee said that this convinced him to put customer proof tactics aside for now …
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Join David Meerman Scott and Jeff Ernst for a "webjam" on customer voice 9 years ago
Join David Meerman Scott and Jeff Ernst for a “webjam” on customer voice David Meerman Scott and I are doing a “webjam” next Thursday, November 3 at 2:00 PM ET, entitled “Win and Retain More Customers in 2017 …
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It’s time to reinvent the classic customer case study 9 years ago
It’s time to reinvent the classic customer case study I’m guilty of it too, I’ve created over 100 of them in my career. Now it’s time to reinvent the classic case study. Why? The biggest reason is because …
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The content marketing bubble will burst...unless... 9 years ago
The content marketing bubble will burst…unless… I’d been suspecting it for a while. I knew it for sure when I talked to over a dozen marketing leaders at the Inbound conference in August 2015. Each conversation went remarkably …
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Buyers want a crystal ball, not a snow globe 9 years ago
Buyers want a crystal ball, not a snow globe I wasn’t looking for marketing services for my startup. But when I got an unsolicited email a few weeks ago from a vendor, I took a look because I …
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Don't let your salespeople send emails like this 9 years ago
Don’t let your salespeople send emails like this The only reason I opened this piece of SPAM is because I find it quicker to delete an open email than to delete one from the Gmail inbox. Before I …
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SlapFive: what's in a name? 10 years ago
SlapFive: what’s in a name? SlapFive is the ultimate expression of shared success. Imagine this. You’re walking to the batter’s box, your team down by 2, runners at first and second. Here’s the pitch…you swing…long drive to deep …
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